Australia's top course for aspiring creatives run by the Australasian Writers and Art Directors (AWARD) saw more than 200 students graduate this year.
In 12 weeks each student had to submit a creative work to ten different briefs across digital, film, OOH, radio, print, social media and more.
Brooke Wiggins from New South Wales; Jess Gough from Victoria; Harrison Coates from Queensland; Albert Hopkins from South Australia; Sarah Cassell from Western Australia; and Dominique Powe, topped AWARD School’s online program.
Here is the work from those top students:
Brief one
- What they had to sell: Ironclad The Legacy Pan
- How: A Simple OOH Poster
- The proposition: A non-stick pan that will last
- Target audience: Anyone who needs to buy or replace a non-stick frying pan
- Mandatories: Logo
Brief one, first place online, Dominique Powe:
Brief one, first place Brisbane, Harrison Coates:
Brief two
- What they had to sell: Removery laser tattoo removal
- How: A print campaign (3 ads)
- The proposition: Nothing needs to be permanent
- Target audience: People with tattoos who no longer want their ink
- Mandatories: Logo & a call to action
Brief two, first place Adelaide, Albert Hopkins:
Brief two, first place Melbourne, Jess Gough:
Brief three
- What they had to sell: AncestryDNA Kit
- How: 30-second film ad
- The proposition: Find the real you
- Target audience: Anyone curious about their genealogical ancestry
- Mandatories: Logo
Brief three, first place Sydney, Brooke Wiggins:
Brief three, first place Brisbane, Harrison Coates:
Brief four
- What they had to sell: RSPCA Guide to keeping your cat safe and happy at home
- How: 30 Second Radio Ad
- The proposition: Keep your housecat in the house
- Target audience: Cat owners and lovers who don’t understand the consequences of allowing their pets to roam the neighbourhood freely
- Mandatories: Search RSPCA online for the guide
Brief four, first place Melbourne, Jess Gough:
Brief four, first place Perth, Sarah Cassell:
Brief five
- What they had to sell: LIFX Lightbulbs
- How: A social media idea that works for either Instagram or Facebook
- The proposition: Control your mood
- Target audience: Young people (18 - 25) who are feeling the stresses of modern life
- Mandatories: Logo
Brief five, first place Adelaide, Albert Hopkins:
Brief five, first place Brisbane, Harrison Coates:
Brief six
- What they had to sell: Flavedo & Albedo makeup
- How: A PR Idea
- The proposition: Cosmetics shouldn’t come packaged in single-use plastic
- Target audience: Anyone who wears makeup
- Mandatories: Logo & a call to action
Brief six, first place Perth, Sarah Cassell:
Brief seven
- What they had to sell: Bumble dating app
- How: A digital idea that communicates the benefits of the Bumble App
- The proposition: The dating app that empowers women with every connection
- Target audience: Women 18-35
- Mandatories: Logo
Brief seven, first place Brisbane, Harrison Coates:
Brief eight
- What they had to sell: Tesla Model 3
- How: An idea that debunks the concerns of Electric Vehicle sceptics
- The proposition: Make up your own mind about whether an EV is right for you
- Target audience: Electric vehicle sceptics
- Mandatories: Logo and a call to action
Brief eight, first place Brisbane, Harrison Coates:
Brief eight, first place online, Dominique Powe:
Brief nine
- What they had to sell: Exceptional Alien Travel Playbooks
- How: A big idea, executed in three different mediums
- The proposition: Curators of culture are now your travel guides
- Target audience: Travellers aged 25-45
- Mandatories: Logo & a call to action
Brief nine, first place Perth, Sarah Cassell:
Brief ten
- What they had to create: A product, business or entrepreneurial idea
- How: Use one of the following ‘springboards’:
-
The National Plan to End Violence against Women and Children.
Prevention. Early intervention. Response. Recovery and healing. The National Plan is the overarching national policy framework that will guide actions towards ending violence against women and children over the next 10 years. It highlights how all parts of society, including governments, businesses and workplaces, media, schools and educational institutions, the family, domestic and sexual violence sector, communities and all individuals, must work together to achieve the shared vision of ending gender-based violence in one generation. -
Keep Aussie Music Festivals Alive.
Slow sales, higher overheads, rocketing public liability insurance, extreme weather events, cost of living crisis, youth avoidance, the consolidation of taste/an increasingly hyper-curated media environment. How can we keep the iconic Aussie music festival scene alive?
Brief ten, first place Adelaide, Albert Hopkins:
Brief ten, first place Perth, Sarah Cassell:
Brief ten, first place Sydney, Brooke Wiggins:
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