The Australian has unveiled 'Welcome to the Contest of Ideas', a brand platform created as part of its 60th anniversary celebrations.
Welcome to the Contest of Ideas was created in conjunction with creative agency Today The Brave and is rolling out across print, digital, social, radio, podcast, TV and outdoor.
The Australian's director of consumer marketing Bettina Brown said as the publication celebrates 60 years, it has taken the opportunity to re-state what the brand is all about - sharing and debating the ideas that drive the country.
"We want to engage with audiences invested in the nation’s future, readers who are united in their thirst for knowledge and have a growth-driven mindset," she said.
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