The Australian newspaper and REA Group’s realcommercial.com.au have teamed up to launch a new commercial property platform.
The 12-page liftout will be published in The Australian, owned by News Corp Australia, every Thursday and complemented with digital content on both of the brands’ websites.
“As the nation learns to live and work effectively amid the Covid pandemic, commercial property is one of the most dynamic topics of discussion,” says The Australian editor-in-chief Christopher Dore.
“The powerful combination of The Australian and realcommercial.com.au provides the country's most compelling property offering and we look forward to bringing our readers the best stories and insights and discussing the new opportunities that lie ahead.”
The digital and weekly print offering will be led by The Australian’s commercial property editor Ben Wilmot and will cover all the major sectors by drawing on a nationwide network of journalists, commentators and industry experts.
Content will include commercial and rural property news from around the nation and unique insights from voices in the property industry, including The Australian’s associate editor, property Lisa Allen; REA Group’s economist Anne Flaherty; and demographer and social commentator Bernard Salt.
“This exciting new collaboration combines the power and reach of realcommercial.com.au and The Australian to provide the richest industry content, expert commentary, data and insights to help people make the most informed property decisions,” says REA Group chief audience and marketing officer Melina Cruickshank.
“realcommercial.com.au is always looking for ways to maximise value for our customers and this initiative will ensure commercial property is front and centre in the minds of Australians.”
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