The Australian has received a gloss cover wrap for the first time in a partnership with fragrance brand Chanel.
The News Corp-owned broadsheet teamed up with the luxury brand to promote its latest fragrance using the collectable post size wrap.
The gloss cover wrap features Australian actress Margot Robbie, the face of Gabrielle Chanel Essence which is launching globally this week.
“Through print innovation, strong creative and the scale of this execution the powerful cover wrap will deliver maximum visibility to amplify Chanel’s brand message to an engaged prestige audience,” says Andrew Cook, general manager sales for The Australian ＆ News Prestige Network.
The tie-up with Chanel will also feature in the Wish magazine this Friday.
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