Alicia Olson-Keating is joining Nielsen as managing director for television audience measurement effective June 22.
She was head of audience data and insights at the ABC, where she developed a cross platform audience narrative with a strong data and insights footprint across the business, and drove organisational change.
“I am very much looking forward to joining the Nielsen team and to partnering with OzTAM, Regional TAM and the industry to deliver the vision in advancement of cross-video measurement, whilst improving operational outcomes," she says.
"This is an exceptional time in media. Nielsen plays a critical role in applying strategic thinking, experience and innovation to ensure we are driving forward in capturing linear TV and video consumption, while understanding and adapting to changes in Australia.
“I am excited to work closely with OzTAM and Regional TAM and continue the development of VOZ, which has a tremendous amount of brain power and support. VOZ will be a great introduction to this market. Kudos to all involved to get it to the finish
line.”
Olson-Keating has more than 30 years of experience in the media industry, in Canada and most recently in Australia.
She has also held positions within media industry boards and councils including Numeris, IAB, and OzTAM.
Nielsen TAM Australia’s principal clients are OzTAM and Regional TAM, the country’s official sources of TV ratings data for free-to-air and subscription television channels.
Together they are working to launch Australia’s forthcoming Total TV reporting and planning database, Virtual Australia (‘VOZ’).
“We’re thrilled to welcome Alicia to Nielsen. Understanding evolving audience behaviour is complex with the number of platforms and content available to audiences. Alicia’s reputation as a trusted industry leader is critical as we continue to support our clients with new service development,” says Toni Petra, EVP Measurement Nielsen.
OzTAM CEO Doug Peiffer: “Over the past several years Alicia has made impressive contributions to our industry in pursuit of audience measurement excellence. OzTAM welcomes Alicia’s appointment and we look forward to working with her as we progress the VOZ rollout and continue to enhance the core linear TV and BVOD currency metrics.”
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