The In-House Agency Council ( IHAC ) has announced its 2022 awards shortlist.
The IHAC Awards recognise teams that have produced high-quality industry leading work from the past 12 months. Categories are Best Creative Work, Best Innovation, Best Integrated Campaign and In-House Agency of the Year.
The jury panel was led by Deloitte Creative partner Nick Garrett and included former IAG chief marketing officer Brent Smart (moving to Telstra), TikTok head of global business marketing, AUNZ, Anny Havercroft, and TBWA\Australia chief creative officer Evan Roberts.
IHAC founder and chairman Chris Maxwell, said: “IHAC is proud to showcase and acknowledge the exceptional and diverse work in-house agencies in Australia are doing; campaigns that go beyond just creativity to deliver effective real-world business results for brands."
“Launching our first award show, we were blown away by the talent that was on display. It’s the first time these teams have been recognised for their creative output and the quality of work was outstanding. Thank you to all who put in the effort to enter."
“We are also especially grateful to our partner sponsors TikTok and Monday.com, who helped make these awards possible. And finally, a big congratulations to all the nominees! We can’t wait to see who takes home the top prize.”
The Shortlist:
Best Creative Work
Youi Insurance - NRL Life Changes
Eucalyptus - Pilot / Healthy Legend
News Corp - ROLLER - Walk with Warnie Podcast
Sportsbet - Elite Average Games
Officeworks - Brand Refresh & Rollout
Koala - Furniture Worth Keeping
Best Innovation
Asahi - 1House - The Carlton Draught Beer Drop
News Corp – ROLLER - The Weekly Times Happy Snap Sonic
Yes Agency - Transforming the in-store Customer Experience
Sportsbet - In-House Production Studio
Best Integrated Campaign
Xero - Better Business Integrated Campaign
Australia Post - Christmas Campaign 2021
TTI - AEG Onsite
Sportsbet - Bet With Mates Campaign
Koala - When Life Unfolds
MYOB - End of Financial Year NZ
In-House Agency of the Year
Asahi/1House
Xero
Optus/Yes Agency
Sportsbet
Koala
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