Ten CEO Paul Anderson has been appointed to lead ViacomCBS across Australia and New Zealand as vice president.
His appointment comes after the merger between Viacom and CBS Corporations last year.
The expanded role gives Anderson responsibility over Viacom’s flagship TV network such as Comedy Central, MTV, Nickelodeon and Nick Jr.
“The progress that Network 10 has made under Paul’s leadership in strengthening its schedules, rebranding its portfolio and accelerating its streaming strategy has been impressive,” says David Lynn, ViacomCBS Networks International CEO.
“I am convinced that operating our combined free-to-air, pay TV and digital assets as a single portfolio will add value to our business in Australia and I look forward to working with Paul, Ben and the rest of the team to bring an even more effective and engaging offer to local audiences.”
As part of the new structure, Viacom Australia and New Zealand general manager Ben Richardson will report to Anderson.
Anderson has been CEO of Ten since 2015 and oversaw its acquisition by CBS Studios International in 2017.
““ViacomCBS merger combined with Network 10 creates a unique and powerful media group in the local market, bringing together some of the most innovative entertainment and media brands in Australia and across the world,” Anderson says.
“That will be great news for viewers and advertisers as we build a multi-platform business as part of this new global content powerhouse. I’m looking forward to working with our great team to capitalise on the many opportunities ahead of us.”
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