Network Ten is continuing to invest in digital sales with the promotion of James Carr to digital commercial director.
Currently Ten's head of revenue and analytics, Carr will start his new role on 1 August reporting to recently appointed digital sales director Sophie Hicks Lloyd.
As digital commercial director, Carr will lead Ten’s drive to generate non-traditional and new revenue streams for its digital assets through partnerships and integrated commercial activities.
He will also be responsible for all elements of Ten’s digital sales operations, reporting and revenue-generating partnerships.
“Our digital assets have some serious momentum in market. 10Play’s website has just refreshed, 10Daily is continuing to break audience records, Ten Speaks is rolling out fresh, engaging content and we’re now live with our data segments," Hicks Lloyd says.
“With our digital audiences growing at a remarkable rate, James’ appointment adds important experience and skill to the team as we look to take advantage of a huge number of digital commercial opportunities in market.”
Carr has 30 years sales experience in Australia and the U.K., including 20 years in advertising sales roles at News Corp Australia, The Daily Mail and Clear Channel International.
As head of revenue and analytics at Ten, Carr was responsible for pricing inventory and yield management for the company. He joined Ten after two and half years at Fairfax Media where he was pricing and inventory director.
“We’re doing so many amazing things across our digital assets at Ten, from digital exclusive content on Ten Play to new content on Ten Speaks as well as significant investments in our data capabilities," Carr says.
“There’s a lot of potential to elevate our digital commercial proposition in market and I’m excited to join Sophie in the digital sales team to unpack these opportunities and drive revenue across our digital portfolio.”
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