Former Uno Home Loans chief customer officer and tech start up entrepreneur Jemma Enright is joining QMS to lead its brand new City of Sydney outdoor media offering.
Enright will start on May 24 in the new role of general manager – City of Sydney as the business is set to reinvigorate Australia’s most sort after and prestigious out-of-home (OOH) media asset with a brand new digital led offering.
“I could not be more excited to join the QMS team to deliver a revitalised and digitally focused City of Sydney offering to market," says Enright.
“I am incredibly impressed with the QMS vision for this most prestigious OOH platform. Their leadership in digital, data and accountability, combined with a firm focus on advertiser needs are exactly what the City needs in a partner to pursue its bold strategy for the future.
“I am looking forward to working with a growing team to deliver something truly world class for the OOH industry here in Australia.”
QMS chief customer officer Mark Fairhurst says the key appointment will provide the experience, fresh thinking and client understanding required to launch and grow the revitalised digital media and communications network.
“As a digital and data led business, I am thrilled to have Jemma lead our brand-new digital offering for the City of Sydney," he says.
“With over 20 years’ experience Jemma is an accomplished agency strategist, marketer and business entrepreneur and her innate knowledge of what both agencies and advertisers are looking for in today’s media world makes her the perfect choice to lead our future-ready, premium City of Sydney network.”
Further appointments are underway as QMS continues its preparation for the launch of the preeminent City of Sydney asset in the second half of 2021.
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