Taboola has signed a two-year partnership with Are Media which will see the publisher use its content discovery feature Taboola Feed, video, Taboola News and Taboola Newsroom.
Taboola’s content recommendation tool will be rolled out across Are Media’s suite of websites, including the Now To Love network which includes The Australian Women’s Weekly and Woman’s Day, as well as New Idea, marie claire, and Better Homes and Gardens.
Are Media’s websites will integrate the Taboola Feed, allowing users to access content recommendations, aimed to enhance audience engagement and referrals.
Taboola Newsroom will give Are Media access to insights and data on content recommended through Taboola, such as the ability to track page views in real-time and use the Taboola Article Engagement Score to measure audience response.
Are Media will also integrate with Taboola News, an offering that creates new engagement opportunities.
“Taboola’s success has been built on powering recommendations for audiences, helping them to discover content they may like and explore and creating a richer, deeper audience experience,” says Taboola founder and CEO Adam Singolda.
Taboola has also recently signed multi-year deals with Seven West Media and Val Morgan Digital.
“We are constantly looking at ways to enhance our user experience by connecting our audience with the right content, at the right time,” says Are Media head of product Asa Rossier.
“Partnering with Taboola gives us access to their powerful recommendation engine that provides us with even more valuable data and insights on the content interests and behaviours of our users. Taboola’s ability to enhance content discovery and audience engagement across our network of sites was a key driver in our decision to work with them.”
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