Grammy Award winner Gwen Stefani will headline the 2024 Super Bowl pregame party, TikTok Tailgate.
The fourth year of the National Football League partnership with TikTok will be live from Allegiant Stadium in Las Vegas and partly televised by CBS.
“We all know how massive of an event Super Bowl is, and I am so honored I get to be a part of it and perform at the Super Bowl TikTok Tailgate,” says SB LVIII is about to be bananas 🍌 @Gwen Stefani is headlining year 4 of TikTokTailgate! Don’t miss the live stream exclusively on @TikTok on February 11. #gwenstefani #nfl
TikTok Tailgate started at Super Bowl LIV, with the goal of bringing virtual fans into Super Bowl celebrations with Miley Cyrus during the pandemic.
This year the TikTok Tailgate will feature a pregame celebration prior to the musical performance, as top TikTok creators from fashion, food, comedy and lifestyle communities provide gameday predictions, team facts and commentary.
The halftime show performer is Usher, via Apple Music, on February 11.
CBS, this year's broadcaster of the Super Bowl, has reportedly been selling 30 second commercial spots ranging from $US6.5 million to $7 million.
Last year's broadcaster, Fox, pulled in nearly $US600 million in ad dollars from the Super Bowl.
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