OREO is bringing a twist to advertising’s biggest stage, the Super Bowl.
“Twist On It” portrays the cookie as a key part of iconic moments since the dawn of time.
The spot, created by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, stars the Kardashian-Jenner family matriarch Kris Jenner in her first big game appearance.
Director Dave Laden has produced winning commercials for brands such as Bud Light, NBC Sports and Hyundai.
The OREO brand’s second in-game spot comes more than ten years after the viral “Dunk in the Dark” tweet during the game in 2013.
The clip will air in the second quarter on Sunday, February 11.
The 90 second extended version:
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