The commercials due to be played next month at the 2023 Super Bowl include super hero movie tie-ins plus drinks and snacks to go with watching them.
Broadcaster Fox has sold 30 second advertising spots for the Super Bowl -- considered a peak event for showcasing commercial creativity -- at up to $US7 million ($A10.1 million) each..
Rihanna is headlining the Super Bowl halftime show, said to be the biggest musical gig of the year, sponsored by Apple.
The big American football game is being played Sunday, February 12, at State Farm Stadium in Glendale, Arizona.
Trailers released so far show popular movies tie-ins including:
Ant-Man and The Wasp: Quantumania via Marvel Studios and the nonalcoholic Heineken 0.0.
Heineken joins other low alcohol beers, including Anheuser-Busch's Bud Light, Michelob Ultra and Busch Light.,
The Flash movie is also due to release its first trailer during American football's big day February 12.
And more trailers:
Doritos
PopCorners
This features actor Bryan Cranston reprising his role as Walter White from Breaking Bad. Joining him is Jesse, played by Aaron Paul.
BIC Lighters
Willie Nelson gets caught "borrowing" Snoop and Martha's EZ Reach lighter.
Downy
The fabric softenern says: “Our Super Bowl commercial celebrity is not convinced that Downy Unstopables can make your clothes fresh for over 12 weeks*. So he’s going to sniff his hoodie until he believes it…even if it takes until Super Bowl Sunday.”
Michelob ULTRA
Caddyshack Inspired, with Succession’s Brian Cox and Serena Williams.
FanDuel
The sports betting site
Turbo Tax
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.