Bud Light is back on the Super Bowl stage with Hold, featuring Hollywood it-couple Miles and Keleigh Teller.
“As not only the #1 best-selling beer brand in the industry, but a brand that fans look forward to seeing year-after-year in the Super Bowl, we are thrilled to announce Bud Light’s return to the biggest stage in sports as we usher in a new era for Bud Light and deliver something totally new and unexpected,” said Alissa Heinerscheid, Vice President of Marketing for Bud Light.
“Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is ‘Easy to Drink, Easy to Enjoy’, and we look forward to bringing this message to life for consumers at Super Bowl and beyond.”
Miles Teller and wife, Keleigh, achieve peak couple goals in Hold as Keleigh frustratingly waits on the phone as the repetitive, but surprisingly catchy, hold music plays throughout the room.
Miles decides to enjoy the moment, cracking open a Bud Light and, in classic Miles fashion, busts out a few of his signature dance moves while making his way over to Keleigh.
After handing her a beer, Keleigh decides to join in on the fun as they light up the room together, dancing in rhythm to the music and taking the otherwise boring moment as an opportunity to enjoy, together.
https://www.youtube.com/watch?v=azCNwGnxq0s
“I couldn’t be more excited to team up with Bud Light for my Super Bowl commercial debut alongside my wife, Keleigh, and the real star of the show, our dog Bugsy,” said Miles Teller.
“I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship. Life can get messy, it can get frustrating, it can all feel trivial and pointless at times, but I love the message of 'Choosing Enjoyment' in those moments.
At the end of the day, it’s about who we spend our time with and how we choose to spend that time. Enjoy the little moments.”
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