Commerce media platform Criteo is airing its first Super Bowl commercial.
The ad features a female protagonist faced with various dystopian and utopian future versions of herself.
These versions symbolise Criteo’s work to build an open internet where consumers are in control of what they discover, how companies can interact with their information, and how businesses and creators of all kinds can connect with them.
With this spot, the company is starting a conversation about the future of the internet, where data creates better experiences, and consumers can connect on their own terms.
To complement the ad, Criteo also has a microsite.
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