Australian-owned Ego Pharmaceuticals has appointed independent creative agency Sunday Gravy, following a competitive pitch.
Ego produces more than 150 products, including brands QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV and Azclear.
The incumbent is indie agency Channel T, appointed as brand and creative partner in 2020.
Ego Pharmaceuticals (ANZ) marketing manager Tenille Taylor said Ego was looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as it was.
"We are excited to take our brands to the next level and improve the lives of more Australians through our products together with Sunday Gravy.”
Sunday Gravy founder Ant White said from the first conversation Taylor and her team made it clear that they were looking for an agency that could make a lasting impact on their brands.
“From sensitive skin, to acne and even nits, Ego’s brands have a deep emotional connection to people. We can’t wait to apply our creativity and ‘ideas that last’ approach to ensure their enduring success."
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