Subway is putting its creative account to pitch, after three years with Wunderman Thompson.
The fast-food chain is reviewing its creative strategy as it prepares to launch its next strategic phase, after a two-year transformation for the brand with the WPP-owned agency.
The review comes following changes in its global leadership, with an incoming global CEO and chief marketing officer. Subway has also recently appointed a new head of marketing for Australia and New Zealand, Rodica Titeica.
“Wunderman Thompson has been instrumental in helping us deliver our brand transformation across Australia and New Zealand, with the award-winning Fall in Love with Lunch Again and World Sandwich Day campaigns,” Titeica says.
“Over the past two years Subway has revitalised our core menu, transformed our restaurants and launched an app and loyalty program, with Wunderman Thompson successfully helping us invite Aussies and Kiwis into our restaurants for a new Subway experience.”
“At the cusp of a major new stage for the brand, we are inviting some of the best agency minds in Australia the chance to partner with us and help shape our brand creative strategy.”
The brand has invited Wunderman Thompson, as well as Publicis Mojo and VMLY&R to participate in a brand strategy pitch. Subway aims to make an appointment by mid-year.
Wunderman Thompson has declined to comment.
J. Walter Thompson Sydney was appointed to the account in 2017. The agency merged with another WPP agency, Wunderman, to form Wunderman Thompson in 2018.
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