Subway Australia has become the newest member of the Australian Influencer Marketing Council (AiMCO).
Subway has used influencers as part of its overall marketing strategy for several years, working with health and foodie creators to promote its products.
Rodica Titeica, Subway Australia and New Zealand director of marketing, said influencer marketing adds another level of authenticity that isn’t as easily conveyed in conventional advertising.
"It’s a powerful way to make brand messaging more relevant, segmented and niche to groups of like-minded audiences," she said.
“Having run some of Australia’s largest influencer campaigns over the last couple of years, it’s important that as a brand we’re employing best practice in influencer marketing and support our content creators in this too. As such, we’re proud to be officially joining the AiMCO network.”
AiMCO MD Patrick Whitnall said as influencer marketing grows in this region as a successful marketing channel, brands such as Subway understand the importance of having both a best practice influencer marketing industry and a supported and nurtured creator community.
“AiMCO’s mission and work has great momentum, and we look forward to continuing to build a stronger, trusted influencer marketing landscape," he said.
Subway joins AiMCO’s 100-plus strong membership base, which includes several large consumer brands, representing a commitment to best practice influencer marketing and to supporting its creators and collaborators.
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