Media agency PHD has promoted Mitchell Long to national head of strategy, leaving Remi Baker to fill his previous role as head of strategy Sydney.
Mitchell, AdNews 2020 Emerging Leader, joined the company as an intern in 2011. In 2020, he became Sydney co-chair of Omnicom’s Open Pride and helped lead initiatives and events across Omnicom’s media and creative agencies to drive greater diversity and inclusion across the broader network.
Baker was previously Strategy Director for four years, leading several clients including Google, Audi, Skoda, Unilever and Pepsico. She joined the company in 2012, starting as an intern at PHD International in London. Baker established the PHD Innovation Council in 2018, a cross-discipline team.
Both promotions are effective immediately. Long will report to PHD Australia chief product officer Alex Pacey while Baker will report to Long.
“It gives us immense pride and pleasure to be able to elevate Mitch to National Head of Strategy for PHD Australia. Mitch has long been a major driving force behind PHD’s market leading strategic output. He’s a rare breed of humble brilliance that has genuine and immediate positive impact on the work he touches and the people he influences,” Pacey says.
Remi was the only name on our list of people to succeed Mitch as Sydney Head of Strategy. Her love of the craft of strategy and drive for innovation is infectious and genuinely game changing for us as an agency and the businesses we represent. The opportunity for her to have greater influence over more people and lead the Sydney office was an absolute no-brainer.”
Long and Baker say they are energised to take on their new roles.
“I’m looking forward to working together to continue growing our strategic offering, driving creativity and spearheading innovation across everything we do (especially at a time when clients need it more than ever before!),” Baker says.
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