The Sydney Opera House and streaming platform Stan have signed a deal to collaborate on events and content.
To kick off the partnership Stan will host a screening event at the venue for its new original series; The Other Guy, The Commons, The Gloaming and True History of the Kelly Gang.
“As well as launching original Australian productions and content, this collaboration will give Stan’s growing community of more than 1.7 million subscribers’ access to the Sydney Opera House’s digital programming,” says Sydney Opera House CEO Louise Herron.
The tie-up between the Nine-owned Stan and Opera House comes just a day ahead of the Disney+ launch, which is set to place increasing pressure on the steaming wars.
Stan CEO Mike Sneesby says the deal is a natural fit for the two, as experiential marketing becomes increasingly important for brands.
“We are thrilled to work with the Sydney Opera House to put a spotlight on Australian storytelling and talent,” he says.
“Our relationship is a natural fit and we’re looking forward to a collaborative partnership.”
The Opera House’s newly appointed head of digital programming, Stuart Buchanan, says digital has become critical to how it shares stories and performances.
“We're delighted to be collaborating with Stan to explore new ways to bring world-leading artists and performances from the Sydney Opera House stage to the wider community,” Buchanan says.
“Our partnership with Stan is a great example of how we can amplify what we offer, reach new audiences and drive deeper engagement with the community.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.