Digital agency Sod has has added Bakers Delight as a client.
Sod will collaborate with Bakers Delight and its partners to bring online features to life, including improvements to its e-commerce platform.
Bakers Delight’s digital experience manager, Francisca Schilling, said over the last few years, the brand has focused on modernising the look and feel of its bakeries to create a more welcoming and contemporary in-store experience.
"Extending this vision to our digital presence was the natural next step," she said.
"Our new website will not only reflect our refreshed brand positioning but will also prioritise inclusivity by achieving AA accessibility standards, ensuring that every customer can enjoy a seamless online experience."
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