Social Soup has appointed Alice Davidson head of partnerships and strategy.
Davidson will join in January, reporting to managing director `Katie Palmer-Rose.
Davidson is currently head of INCA, GroupM’s influencer and content marketing solution. Before GroupM, she was integrated planning director at UM Asia-Pacific. She is also a former content partnerships associate director at Reprise Australia, managing the content partnership team across UM and Initiative.
She is the fourth new senior executive to join Social Soup this year, following the appointments of Chris Burt-Allan as the company’s first creator director, Pete Hong as Influence director, and Hayley Spence as head of clients.
Palmer-Rose, said: “Social Soup’s focus is to put influence at the strategic core of channel planning by leveraging data around how to meet consumers where they are. Alice brings unparalleled influence planning and client partnership expertise to drive forward a true omnichannel influence future. It’s an exciting time for our business and we can’t wait to welcome Alice to the team.
Davidson said: “With the rapid growth of the influencer marketing sector and constant developments in how activity is planned, bought and measured, it’s an exciting time to be joining a future-focused team to help to create truly meaningful connections between brands and consumers, via authentic creator voices and influence.”
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