PepsiCo has partnered with Snapchat and Akcelo to create a personalised Augmented Reality (AR) experience for 3D Dorito Chips.
The campaign features a face lens that opens up the Snapchatter’s mind like a triangle, revealing the new 3D Chip. Once the head opens, the user enters a kaleidoscopic world of Doritos 3D.
Katherine Twomey, Doritos marketing manager, said: "We wanted to re-introduce young Aussies to the chip and give them an opportunity to interact with it before they buy it on shelf. Snapchat’s AR features were the perfect solution allowing us to introduce the chip in a creative, engaging way and deliciously fun.”
Snapchats APAC head of creative strategy, Gareth Leeding, said: “We have millions of Snapchatters in Australia, and we see from our community that they’re most engaged with brands when they present unique and fun experiences for them to interact with.
The data shows one in two Snapchatters say AR experiences help them feel more connected to brands. This campaign for PepsiCo is a brilliant example of the power of AR to drive both engagement and conversation at scale.”
Credits:
Snap Australia:
Senior Creative Strategist, Madeline Moore
Creative Producer, Chris Lewis
FMCG Client Lead, Jessica Wood
Account Manager, Andie Ross
Creative agency:
Akcelo
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