Matt Coote.
GumGum, the contextual-first company with a focus on digital advertising, has named Matt Coote country manager for Australia, effective immediately.
he will be responsible for leading the sales team, guiding effective cross-functional strategies, and expanding GumGum's footprint in Australia.
Coote's focus will include driving revenue, strengthening relationships with agencies and clients, and representing GumGum at key industry events. He will also oversee trading deals.
Coote brings over 13 years of experience in media across TV, digital, and social platforms. Most recently, he spent the last eight years at Snap Inc., where he was one of the founding members of the ANZ team. During his tenure, he advanced through key roles, including head of agency development and ultimately head of sales.
Coote said he has had the privilege of working in roles that prioritise innovation and technology, which aligns perfectly with GumGum’s commitment to driving progress in digital advertising.
“What really excited me about this role was hearing about the strong cultural foundation GumGum has built," he said.
"I look forward to collaborating with the team to build on what’s already here. As Bill Marklein says, ‘Culture is how employees’ hearts and stomachs feel about Monday morning on Sunday night.’ That’s where the magic happens, and I can’t wait to help make that even stronger at GumGum.”
GumGum's GM for JAPAC, Niall Hogan, said Coote's deep expertise and dedication to cultivating a strong team culture make him an excellent addition to the team.
“The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable," he said.
"By partnering with stakeholders across the company, we believe Matt will refine our strategies and drive impactful results in this market.”
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