Emperor Champagn has engaged digital agency Smith Brothers Media (SBM) to reimagine its online store and to develop a subscription-based Champagne Club for lovers of bubbles to be launched in March.
SBM will be rebuilding the online store with a new Shopify theme, which will enable a quicker response time, improved conversion, performance and responsiveness as well as driving visibility.
“We’ve always handled our website development in-house, but moving forward, we want to simplify our processes and focus on frequency, copywriting, photography, video and accessibility,” said Kyri Christodoulou, Director of Operations at Emperor Champagne.
“We feel that handing the development work over to a renowned digital agency like SBM will free up our time to focus on our strengths of selling, promoting and discovering new champagne."
James Smith, CEO, Smith Brothers Media: “It's exciting to be working with Emperor Champagne, using smart marketing to connect the right audience to its exclusive Champagne Club. We’re also looking forward to helping bring back in-person champagne tours in 2022."
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