Sydney's torrential down-pour is not only wreaking havoc with its beaches, airports and public transport, online ad campaigns are not immune from the hounding wind and rain.
A homepage take-over of the Sydney Morning Herald by NSW Government this morning featured ads highlighting the beauty of Sydney in winter, and a calm Sydney Harbour scene.
The ad was surrounded by content with headlines that read: “Streets flooded as Sydney cops a drenching”, “Sydney's new 'danger period'” and “Photos: The storm of the century”.
The ads appear to have been pulled from the site this morning, however were live up until 9:30 this morning.
This isn't the first example of a brand being caught unawares by the weather – Carnival Cruises has been a victim of Google Adwords with Media Week deputy editor calling out on some poor ad placement.
Sally Rawsthorne tweeted: “Absolutely shocking ad placement today,” after an ad appeared for cheap last minute cruises in a story about people being trapped on board a Carnival Spirit cruise ship due to the storm.
Fairfax and UM, which holds the media account for the NSW Government, were approached for comment.
See the images below.
SMH as of 10:00am
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