Appetite for Big Brother seems to be getting smaller.
Launch episodes for Big Brother hovered around the 1.5m mark until 2012 . Last year that figure dropped to 1.3m and the same pattern has emerged this year. Last night 1.067m viewers tuned in to the hour-long show which debuted on Channel Nine just after 8.30pm, according to preliminary overnight numbers for the metro areas from OzTam.
This figure marks a year-on-year decrease of 18.5% and 6.2% down in 25 to 54s with an audience of 660,000. More people in Adelaide and Perth tuned into Home and Away on Channel Seven last night (Adelaide - 113,000 vs 101,000 /Perth – 148,000 vs 89,000).
X Factor's live results show on Channel Seven fared a little better than Big Brother, attracting some 1.174m viewers, while The Block continued to dominate the evening's TV viewing with an audience of 1.556m. A Current Affair continued to pull in its regular 1.23m viewers.
Nine continued to hold the largest market share commanding a nationwide audience of 32.9%. Network Seven reached 29.1%, ABC 18.8% and Network Ten 15.1%.
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