Slingshot has won the media strategy, planning and buying account for Four Pillars Gin following a competitive pitch.
The Yarra Valley-based distillery, established in 2013, won the title of International Gin Producer of the Year for the second year in a row year at 2020's International Wine and Spirits Competition.
The new account for Slingshot comes after other client wins including Masterpet, Endeavour Consumer Health and Ayam.
Slingshot CIO and partner Simon Corbett: “Our agency aspires to work with brands and individuals who stretch and challenge us, so we are loving working with the Four Pillars team.
"A world leading brand and a collection of super smart individuals is a great cocktail for us.”
Jemma Blanch, director of marketing, events and activations at Four Pillars: “We intuitively have a strong sense of who our customers are but we wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot have definitely done that and we have really welcomed their creative thinking. We are excited about our upcoming summer campaign.”
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