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Singapore will become the first country in the world to ban advertising drinks high in sugar as a way to combat diabetes.
The country, which is now seeking industry feedback before taking action next year, says the prohibition of advertisements will cover broadcast, print, out-of-home and online channels.
The ban will cover "least healthy" soft drinks, juices, yogurt drinks and instant coffee.
The Ministry of Health will also introduce mandatory front-of-pack nutrition labels for less healthy pre-packaged sugar sweetened beverages.
Singaporeans consume on average 60 grams, or twelve teaspoons, of sugar daily. More than half of this comes from sugar-sweetened drinks.
Out of a population of 4.41 million, Singapore has 606,000 cases of diabetes.
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