Singapore's new music video supporting frontline workers

Chris Pash
By Chris Pash | 22 July 2021
 

Singapore has just launched a music video in support of frontline workers.

The video, Singapore Stands By You, was made in collaboration between Tribal Worldwide Singapore with the Ministry of Culture, Community, and Youth.

The aim is to inspire Singaporeans to show support for frontline workers and for the frontline workers know that they are not alone. 

Singapore's vaccine campaign commercial has been praised while Australia's has been branded boring and ineffective. 

The new music video from Singapore features a rendition of I’ll Stand By You by local singers Aisyah Aziz, Benjamin Kheng, Weish (Chew Wei Shan) and Shabir Tabare Alam.

Benson Toh, executive creative drector at Tribal Worldwide Singapore: “Despite the isolated cases of discrimination, most Singaporeans support our frontline workers.

"We hope the frontline workers can take heart from the music video and know that they are not alone in the fight against the virus.”

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