Shazam has teamed up with Red Bull in New Zealand to launch a new drink in the market.
This campaign doesn't only mark a new flavour for Red Bull, Kiwi-Apple flavour, but the push sees Shazam launch its first major visual ad campaign in New Zealand.
The new brand push will consist of 1,500 decals placed across Auckland, Wellington, Christchurch and Queenstown and an additional 300 point-of-sale stations set up at selected Red Bull stockists. When users see these signs out and about, they can open their Shazam app and have the chance to win prizes. Everything from Red Bull to festival tickets are up for grabs.
Shazam’s VP for Asia Pacific Steve Sos said: “It is truly exciting to be partnering with one of the world’s most innovative and engaging brands, as part of their launch plans for a new product variant.
"We are particularly excited to have been able to extend further the work recently done with the team at Homegrown Music Festival in Wellington and very much look forward to seeing where we can take the relationship moving forward.”
This campaign was created using Shazam Connect for Brands product offering, which aims to make all consumer facing touch points clickable; including traditional media, POS and packaging – with the aim to build a bridge between physical and digital.
Brand manager at Red Bull Sophie Ericksen added: “Connecting with our audience in new and interesting ways via established channels is incredibly exciting for us. Utilising Shazam’s visual recognition technology felt like a no brainer in this instance, given the relevance of the platform in this market and the remarkably simplistic consumer journey that it was able to provide.”
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