Seven West Media has taken home the winning trophy in the fiercely fought inaugural Mood stepathon challenge.
The top individual track stars across the four weeks were Courtney Mitchell from Seven West Media and Frank Carlino from Carat. Both win a $500 gift card.
The Step Up Your Mood competition, held in partnership with Impact and UnLtd, united 500 people from across the industry during lockdown to improve mental health and physical wellbeing.
Seventy companies tookm part including dentsu, Facebook, Finecast, GroupM, IAB, InSkin, Impact, LinkedIn, OMD, Reprise, Seven West Media, The Media Store, The Trade Desk and Verizon Media.
Participants accumulated a total 67,204,292 steps to cover 51,210 km.
Jenni Hayward, General Manager of MOOD: “We at MOOD want to support our industry as much as you all support us. Recognising the challenges that we’re all currently facing in lockdown, we wanted to bring back that competitive spirit all whilst boosting mental wellbeing with this stepathon challenge.
“It’s been great to witness everyone take some necessary time out each day to focus on themselves, connect with their colleagues and get active outside. Together, we’ve taken enough steps to walk the equivalent of the north to south pole two and a half times! We hope everyone enjoyed the competition and we look forward to bringing you more events that continue to unite the industry for good.”
Adam Furness, Managing Director APAC at Impact: "It’s been incredible to see the industry come together in such a large group to take part in this challenge and support each other during this difficult time. Impact is proud to be a part of an initiative like this which inspires our peers to make time for themselves and their mental health.
“Although the challenge is officially over, we encourage everyone to keep looking out for each other and putting their health first, both physical and mental.”
The weekly winners:
Week One
Winning individuals: Courtney Mitchell, Seven West Media and Frank Carlino, Carat
Winning company: Seven West Media
Week Two
Winning individuals: Jesslyn Du, Matterkind and Steve Alpe, InSkin
Winning company: Foxtel Media
Week Three
Winning individuals: Nathalia Menday, DentsuX and Hayden Micallef, Foxtel Media
Winning company: Quantcast
Week Four
Winning individuals: Sally Rogers, Quantcast and Richard Knott, Quantcast
Winning company: Mindshare
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.