Seven West Media (SWM) has signed a multi-year partnership with content discovery tool Taboola to enhance activation opportunities across its digital platforms.
The partnership will drive the activation of various content experiences, capabilities and insights tools to help SWM maximise traffic, grow subscribers and increase audience engagement across the network. It will run across SWM’s assets including 7News.com,au, the West Australian, PerthNow and regional titles.
The focus on this partnership will be 7News.com.au which will be featuring Taboola’s content discovery platform, the Taboola Feed. This product, a vertical-scrolling feed that enables users to access more targeted content they love, mirrors how social media content is consumed.
“Taboola’s discovery platform will be a headline feature as we expand our presence in the delivery of branded content,” says Nicole Bence, SWM digital network sales director.
“With 7RED’s recent expansion into short form and native content production fuelled by insights from 7REDiQ, we are now creating more content than ever before. This partnership not only helps us scale our production capabilities and delivery across all screens and devices but will create necessary efficiencies through the addition of Taboola’s actionable data and smart insights into our ecosystem.”
SWM will also showcase Taboola Newsroom as part of the partnership, which will provide the network’s news editorial teams with actionable real-time data about content performance, as well as unique insights on trending topics from Taboola’s publisher network.
“We are excited to partner with a powerful media group like SWM, and work together to drive engagement, revenue, and audience growth across all of the various digital properties,” says Adam Singolda, Taboola CEO and founder.
“There is a massive opportunity for premium publishers and content creators to engage with audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust.”
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