Seven West Media says this year’s Tokyo Olympic Games has surpassed Rio’s advertising revenue, as the broadcaster reveals its sponsors for the event.
Toyota, Woolworths, Optus and McDonald’s join as broadcast partners, with Harvey Norman, AAMI, and HP joining as broadcast sponsors.
Local state sponsors include People’s Choice Credit Union and LiveLighter, along with a number of additional large sponsors which have been signed.
“We are particularly thrilled at the number of new and returning brands that have flocked to the event, recognising the significance and power of this unique moment in time,” says Seven West Media chief revenue officer and director of Olympics Kurt Burnette.
“Tokyo 2020 will bring Australia together in huge numbers. With an Australian-friendly time zone, it will be prime time all the time on Seven, with high-impact and high-demand inventory active across the 17 days of the Olympics and 16 days later for the Paralympics Games.
“We are implementing interactive and innovative ad formats to create deeper connections for brands and our audiences throughout Tokyo 2020 and beyond.”
Seven will provide clients with total audience delivery reporting, delivering complete audience data on broadcast and digital elements of their campaigns for the first time. This year’s game is also the first Olympics set to be reported on by VOZ, which will deliver insight into cross-platform audience delivery.
“Tokyo 2020 will be the biggest digital media event in Australian history and records will be broken in the sporting arena and in TV and digital audience numbers,” Burnette says.
“With so many individual events, the Olympic Games is a proven environment that attracts all sports fans and casual viewers. It’s the perfect platform for brand awareness and performance where advertisers can activate huge brand campaigns, target and reach hard-to-find audiences at scale, and help drive genuine business results.”
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