7plus, the Seven Network's BVOD platform, is preparing for an unusual summer with strong new content to help an audience not travelling far during the holiday season.
The network also has created specials for advertisers, including tent poles and digital exclusives, as Australian stay local and seek entertainment.
The line-up includes Grey’s Anatomy spin-off Station 19, Ally McBeal, Dawson’s Creek, 90210, The Big C and homegrown shows such as Home and Away, Better Homes and Gardens and Channel 7’s tent pole Holey Moley.
7plus will also present a series of collections to reach different audiences, including Summer Movies, Leading Ladies, Bingeworthy Boxsets, Premium Dramas and Aussie Classics.
7plus has taken the lead among commercial free-to-air BVOD services thanks to the success of SAS Australia, Big Brother, Home and Away and a deep library of classic content.
So far in calendar year 2020, 7plus leads with a 41.5% BVOD CFTA share, ahead of 9Now on 41.3% and 10play on 17.2%.
“7plus has been the star performer in the BVOD world this year and now is the perfect time to introduce a deep and compelling line-up of new and classic content for the 2020-21 summer," says Seven West Media chief digital officer, Gereurd Roberts.
“New digital behaviours have been formed during 2020. Streaming is now a natural pastime, with 31% of people streaming movies and TV shows to stay entertained during COVID.
“Viewing trends this summer are set to be different to any other year, with audiences of all ages staying local, watching the great entertainment and sport TV content on offer and increasingly turning to digital content providers for binge worthy options that fit their schedules and their families’ schedules."
Seven West Media network digital sales director, Nicole Bence says 7plus was an audience-first product designed to create a high level of engagement and attention for marketers.
“We’ve worked hard to create a better experience for viewers and advertisers,” she says.
“By giving signed-in users access to new features, we’ve grown 7plus registration strongly, particularly on connected TV.
“That, coupled with our new audience intelligence platform 7REDiQ, will bring brands closer to their desired audiences than ever before.”
7plus has created a number of summer specials for advertisers, including streaming collection sponsorships and sponsorships of digital tent poles and digital exclusives.
“These summer specials are underpinned by our premium ad products, plus data targeting opportunities through 7Addressable that connect brands to high-value audiences."
“It’s going to be a huge summer for the BVOD market and we’re determined to make sure 7plus continues to deliver great content for viewers and even better results for clients."
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