Seven has launched a $1 million contest to crown the best Australian ad shown during the Tokyo Olympics game which kick off next month.
The brand whose ad wins gold will receive free placement in Seven’s “biggest sporting and cultural moments” over the next nine months, including the AFL Grand Final, Bathurst 1000, the Ashes Test series and the Olympic Winter Games Beijing 2022.
The Favourite Ad of the Games competition aims to recognise the creativity across the advertising industry and will be voted for by Australians.
“This creative contest will reward brands who get the nation pumped through big ideas and powerful messages that connect with audiences,” says Seven West Media chief revenue officer and director of Olympics Kurt Burnette.
“With lots of pent-up excitement to tap into, now is the time for brands to go for gold and get their ads placed at the forefront of 2021’s largest sporting event and win free placement during the greatest live and cultural moments of 2021 and 2022 on Seven.
“Tokyo 2020 is the must-watch event of the year and gives brands an incredible opportunity to get in front of millions of engaged viewers as they cheer on Australia and the world’s best athletes.”
Similar to Nine’s State of Originality competition, Seven wants to see “Super Bowl-style ads” from brands and agencies.
Favourite Ad of the Games is open to advertisers who place an ad in Seven’s Olympics Games Tokyo 2020 coverage. The winner will be decided by a public poll, with viewers who vote given the chance to win a Qantas holiday package valued at $25,000.
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