Seven West Media has joined the Unstereotype Alliance’s Australian chapter to help end harmful stereotypes.
Unstereotype Alliance is an industry-led initiative convened by UN Women that unites media, advertisers and advertising agencies to affect positive cultural change by using the power of advertising to help shape perceptions.
The members of the alliance collaborate to help create a world without stereotypes, empowering people in all their diversity, be it gender, race, class, age, ability, ethnicity, religion, sexuality, language or education.
Seven West Media chief people and culture officer, Katie McGrath: “Seven takes its role as a positive and progressive force in society seriously. We recognise our important responsibility to work with brand partners to lead positive social change.”
Founding members of the Australian chapter of the Unstereotype Alliance include Accenture, Bayer Australia, Coles, Diageo Australia, Facebook Australia, Google Australia, IKEA, IPG, Ipsos Australia, Mars Australia, Mastercard Australia, Omnicom, Optus, Publicis Groupe, Salesforce, Snap Inc., Suncorp, Unilever ANZ, WPP AUNZ, Westpac and the Australian Association of National Advertisers.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.