Seven is reinforcing its sports sales team with the appointment of Pat Moloughney as network director of sports sales and Andrew Nicholls to the newly-created position of network sport sales strategy; Olympic Games and Commonwealth Games.
Moloughney, who joined Seven from IMG eight years ago, will be responsible for revenue and strategy across the network’s portfolio of sports. His appointment coincides with the recent announcement that Seven has secured the rights for the next three Olympic Games.
Moloughney has played a key role in sales for Seven across many of the network’s major events, including the Australian Football League, major golf and horse racing events, as well as the Olympic Games in Beijing.
Nicholls’ primary focus is managing strategy and implementation of Seven’s sales programmes for the Olympic Games and the Commonwealth Games.
Seven secured the rights to Rio in 2016, Tokyo in 2020 and the 2018 Winter Olympic Games in PyeongChang, South Korea, back in August this year.
The rights to the Games have been passed around in recent years by the major Australian networks, with Channel Ten holding the rights for the most recent Winter Games in Sochi, Russia and Channel Nine broadcasting the 2012 London Olympic Games.
Nicholls, who also joined Seven eight years ago, but from Nine Network, has been responsible for sales for many of Seven’s key sports franchises, including V8 Supercars, Rugby Union Test Series, the Olympic Games and the Australian Open.
Seven’s network director of sales, Adam Elliott, said these are two key appointments for company as it seeks to further strengthen and extend its presence in major sports.
“Sports are a key strategy in our future with a focus on live coverage of major sports events across our broadcast television platform and leveraging and expanding that presence into new forms of content delivery,” Elliott said.
“Pat and Andrew are highly-regarded by us, the market and our clients. These two key appointments underline our approach to marketing and leveraging our commitment to sports on Seven.”
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