The Seven Network is growing its live streamed content on 7Plus, its broadcast video on demand (BVOD) product, adding two new channels to the platform.
American collegiate sports channel Pac-12 and The Outdoor Channel have now been added 7Plus, building on its offering which now includes eight live channels and more than 7,500 titles available on demand.
Pac-12, one of the biggest college channels, and includes football, track and field, swimming, gymnastics, golf and tennis.
Pac-12 features division one football teams, the highest level of intercollegiate athletics, such as the University of Los Angeles, Stanford University and the University of Southern California, which all have a strong history of producing top NFL.
Streaming 24/7, Pac-12 also features college basketball, including the popular March Madness tournament, a knock series between 68 colleges and determines the national champion for the league.
The Outdoor Channel is an American property focused on the outdoors, including hunting, fishing, off-road motorsports and adventure.
Each month, moren than 650 hours of live content is shown on the channel, including shows such as Gold Fever, Alaska’s Ultimate Bush Pilots, Fight to Survive, Madin Shark, and Alaska’s Wild Gourmet. An extensive VOD catalogue from the Outdoor Channel is also available for free on 7Plus.
"The addition of Pac-12 and The Outdoor Channel demonstrate our commitment to adding more premium live and on-demand content to 7Plus, giving our viewers more engaging new content to discover," Seven director of content scheduling Brook Hall said.
"7Plus has had a phenomenal run since launching just over a year ago and the continued rapid growth of the BVOD market provides huge opportunity for Seven and our commercial partners."
The move marks further investment in American sport, with Seven also the current rights holders to the Super Bowl, one of the nation's biggest sporting and televised events.
Earlier this week, Ten head of sport Matt White indicated that the network, owned by CBS, would also be interested in tapping into further US sports, should it make commercial sense, adding "nothing was off the table".
7Plus and the entire commercial BVOD market has seen significant growth over the past year, with on demand viewing growing 61% year-on-year on 7Plus (compared to a market-wide growth of 44%).
Hall added that the new channels on 7Plus would also grow sports streaming viewership in the lead up to the Tokyo 2020 Olympics, which will feature coverage including over 30 live event streams, some in Ultra HD and HDR, and long and short form replays.
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