Sydney-based Sefiani Communications Group has been sold to global communications and digital marketing agency Clarity.
The local agency, founded Robyn Sefiani 23 years ago, will become part of Clarity, which has offices in London, San Francisco, Los Angeles, New York and Amsterdam.
Commercial details of the sale haven't been revealed. Clarity is also a sister agency to Freuds, which specialises in purpose-led work and sustainable future campaigns.
Clients of Sefiani include Airbus, EY (Ernst & Young), Allen & Overy, CrowdStrike, Expedia (Stayz), Henkel and L’Oreal.
Robyn Sefiani now joins Clarity’s global presidents’ board as president ANZ & reputation counsel.
Mandy Galmes continues as Sefiani’s managing director ANZ, Nick Owens as director, corporate communications & reputation management and Tina Peng as director, finance and operations.
The agency employs 21.
Robyn Sefiani: “We were attracted to Clarity’s highly energised and aspirational leadership team, their ambitions for growth in Asia-Pacific and globally, and the agency’s leading-edge digital and data analytics capability which we can access for our clients.
“Clarity’s belief in the power of technology to be a force for positive change in the world, is a perfect fit with Sefiani’s positioning as Agents of Change working with clients for positive impact. Our purpose-led values, cultural alignment and the entrepreneurial nature of both agencies was clear from the outset."
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