SCA has turned to outdoor media company QMS to unveil a digital out-of-home (DOOH) campaign to drive awareness of its AFL and NRL coverage across the Triple M network.
The campaign, running in New South Wales, Victoria and Queensland, uses QMS’ Q-Tech platform to serve live footy scores across premium digital billboards to showcase Triple M as the home of the AFL and NRL.
The two-month campaign, created in-house by SCA, also promotes SCA’s LiSTNR app, which streams every Triple M call of each game, across both codes nationally.
QMS chief customer officer, Mark Fairhurst, said: “The Triple M campaign is a great example of the impact and creativity DOOH delivers and the powerful results marketers can achieve by embracing its full potential."
“Digital is now the currency of out of home here in Australia and we are excited to see advertisers wanting to collaborate with us to take advantage of the medium’s ability to deliver campaigns that connect through immediacy and relevancy in messaging to really make a difference."
SCA chief marketing officer, Nikki Clarkson, said: "With our Triple M footy coverage, we knew we had to embrace the big brand awareness of out of home, but uniquely connect with fans of each code and state."
The DOOH campaign will run across digital sites nationally.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.