SCA has partnered with the Australian Association of National Advertisers (AANA) to deliver a purpose-built marketing education program, targeted at SME companies.
The Enterprise Business Marketing program, will run as a face-to-face course in Melbourne, Sydney, and Brisbane throughout March and April offering practical marketing support to several of SCA’s SME clients.
Key components of the program include case studies and thought leadership pieces to provide an understanding of the broader role of marketing in building demand and growth, creating a framework and tools to build a marketing plan.
SCA national head of radio sales, Nikki Rooke, said: “SCA is committed to supporting our SME clients and we’re confident this new program will help small businesses use marketing more effectively to scale up and innovate. We have had very positive feedback from our clients who took part in the inaugural program last week, so we are off to a great start.”
AANA capability director, Gaye Steel, said: “We’ve designed this program to assist small businesses with practical strategies and tools to build a comprehensive marketing plan they can put into action straight away. It’s a great opportunity for SMEs to get a better understanding of the critical role marketing plays in business growth.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.