SCA has reached a conditional new television affiliation agreement with Network 10 to broadcast channels 10, 10 Bold, 10 Peach and Nickelodeon in regional Queensland, Southern NSW, and regional Victoria.
The agreement, which had been due to run out in July but was extended to the end of the year, is subject to approval of Paramount Global’s senior management.
The extension will be for an indefinite period, building on the relationship which started with SCA broadcasting Network 10 programming from July 2021.
This followed Nine ending its relationship with SCA for an affiliation agreement with WIN Corporation.
“We are delighted that this proposed new affiliation agreement with Network 10 will realise improved outcomes for both parties and an aligned advertising solution for regional advertisers," says John Kelly, SCA's chief executive.
"We are confident in Network 10’s 2024 content schedule and we look forward to promoting 10’s suite of premium programming in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders.”
Jarrod Villani, executive vice president and chief operating and commercial officer, Paramount Australia and New Zealand, says Network 10 looks forward to continuing the affiliate relationship across critical regional markets.
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