Southern Cross Austereo (SCA) has appointed Maryanne O’Sullivan as head of agency sales for Sydney.
O’Sullivan has been with the radio network for nearly five years, first joining as group sales manager in the agency team.
In her new role, she is responsible for leading the audio agenda with SCA’s agency partners, delivering on SCA’s digital audio growth strategy, and supporting the agency team to provide insight led solutions for advertisers, which deliver tangible results.
“Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners,” says SCA head of Sydney sales Amanda Unwin.
“She is an exceptional leader, and I am excited about what she will bring to this role in a time of rapid and exciting change at SCA, for audio and in our industry.”
O’Sullivan brings 13 years’ experience in media sales leadership in free-to-air television, subscription television, radio, podcasting, and digital media to the new role. She has previous management and leadership roles across Australia, the UK and the US, and has worked for Sky Media in London and A+E Television Networks in New York.
“I have been fortunate enough to have experienced outstanding leadership and mentoring at SCA, so I feel privileged to have now been given the opportunity to lead the Sydney Agency team,” O’Sullivan says.
“I am passionate about our business, our people and driving stronger partnerships with our agencies and clients alike.
“With the rapid digitisation of audio and growth in our product suite, I look forward to leading the fantastic team around me into a bright future ahead. Together we will continue to deliver thought leadership and insightful solutions to the Sydney market.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.