Audience analytics group Samba TV has announced key hires and the expansion of its Australian operation following a year of significant growth in which revenue doubled.
Tom Parsons has been appointed head of client & data partnerships, overseeing commercial partnerships with advertisers, agencies, broadcasters, platforms, publishers and measurement firms looking to integrate Samba TV’s proprietary data and access advanced omniscreen analytics to achieve better attribution and efficiency.
Parsons joins from Gracenote, where he was VP of sales and oversaw APAC growth and business development for global broadcasters, streamers and smart TV companies.
Damien Tang has been appointed data solutions director, leading data integrations, client solutions and overseeing operations for Samba TV’s programmatic audience offering. He will work alongside Parsons to incorporate Samba TV’s data and analytics into the technology stacks of partners.
Tang joins from Carsales/Audience360, where he was the audience & data commercialisation lead. He also worked across data and measurement at some of Australia’s largest media organisations, including Foxtel, NewsCorp and Seven West Media.
Simeon Swain has been appointed commercial lead of programmatic & audience, managing programmatic sales and driving new commercial opportunities, with a focus on enabling advertisers to achieve effective omniscreen programmatic audience targeting and incremental reach.
Swain brings strong agency relationships, programmatic expertise and a track record of scaling commercial success from his time at Criteo and AdRoll/NextRoll.
Ashwin Navin, Samba TV CEO & co-founder, said: “We’re very pleased with the strong momentum and growth across our business globally.
“With 92% of linear ad impressions in Australia repeatedly served to the same 55% of households, the opportunity for the industry to innovate and deliver better omniscreen TV planning, activation and measurement has never been greater.”
Yasmin Sanders, managing director of Australia at Samba TV, said: “We’re on a mission to continue introducing innovative ways for advertisers to achieve deduplicated incremental reach and omniscreen addressability by leveraging our TV viewership data.
“I am thrilled to have Tom, Damien and Simeon join us during such a pivotal and exciting time for our business. Their combined experience in digital, data, advanced TV and measurement will be instrumental in taking our success to the next level.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.