Destined, an Australian-based Salesforce, Pardot and Mulesoft specialist, has been folded into Martin Sorrell's S4 Capital.
The acqusition, or merger as S4 calls them, strengthens the data and digital media offering with cross cloud services to enterprise clients, such as Spotify, Panasonic, Wingate, George Weston Foods, and Opal HealthCare.
The Australia-founded company today has 85 staff across offices in Australia, Singapore, Vietnam, Thailand and Pakistan.
The deal was announced on the London Stock Exchange. Commercial details haven't weren't released but typically they include cash and shares in S4.
S4 Capital in 2019 acquired Melbourne-based marketing transformation and customer experience company BizTech.
The company announced a series of acqusitions earlier this year and is said to be looking for a bigger play, perhapos a merger with a larger company.
Last month S4 Capital lifted organic gross profit guidance as the global economy snaps back from the pandemic. Guidance for organic gross profit growth has gone to 35% from 30%, up from the original forecast of 25%.
The company also flagged a change for its content practice businesses MediaMonks and MightyHive to create one brand. Details haven't been been annoucned yet.
The latest deal is about expanding the S4 business and reach.
Destined’s founder Andrew France: "We couldn't be more excited to join forces with MightyHive, MediaMonks, and S4Capital and collaborate with their global Salesforce service offering.
"It's a fantastic opportunity to be able to bring the offerings of the wider group to our clients and provide even more opportunities for our people."
Sir Martin, S4Capital executive chairman: "At S4Capital we differentiate ourselves by being the most agile, knowledgeable and creative partners to the world's leading platforms, hardware and software companies and I'm delighted to welcome Andrew and his colleagues as we expand our relationship with Salesforce providing services around their various clouds in Asia Pacific and beyond."
Chris Martin, MightyHive co-founder and S4Capital executive director: "The Destined team is incredibly impressive and we believe adding them to our portfolio will help us immediately accelerate operations and bring additional value to clients.
"Andrew and his leadership team will immediately bring strong technical expertise and allow us to further win in-market."
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