Rubicon Project country manager ANZ Rohan Creasey has joined the IAB Australia board.
Creasey has been the chair of IAB's Executive Tech Council (ETC) since June 2019.
He will be the first representative from the ETC to sit on the board in a move by the IAB to provide greater industry representation.
“I’m honoured to have the opportunity to represent the ETC on the IAB board and to facilitate a more efficient flow of information between the councils and the board," Creasey says.
"There is significant value in providing feedback directly from the front lines to the board and in turn, the ETC will gain leadership and guidance from the board. Together, this mutually beneficial exchange will result in significant improvements for our industry.”
The ETC includes representatives from 22 different media and technology companies including Adobe, Amobee, Cartology, EMX Digital, Google, Impact, Integral Ad Science, Index Exchange, LinkedIn, News Corp, Pubmatic, Quantcast, Rubicon Project, Salesforce, Spotify, SpotX, SWM, The Trade Desk, Twitter, Verizon, WooliesX and Xandr.
“As the market continues to evolve and broaden, it’s imperative for the IAB Australia Board to do so as well," says Matt Rowley, chair of IAB Australia and CEO of Pedestrian Group.
"I’m very proud of the diversity across our Board and the appointment of an Exec Tech Council representative will ensure we continue to have a breadth of voices and perspectives to reflect the wide range of IAB Australia members”.
The IAB board is made up of representatives from News, Pedestrian Group, REA Group, Simpsons Lawyers, The Guardian, Facebook, Seven, Google and Verizon Media.
The addition of an ETC representative will bring additional technical insights to board discussions around standards, guidelines and general industry issues.
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