Round Two of Agency Rankings, the content overload and the Y&R phoenix rises

Rosie Baker
By Rosie Baker | 28 November 2014
 

Round Two of the 2014 AdNews Agency Rankings is revealed in this issue. Can UM hold on at the top of the media league? Did Clemenger keep its lead in creative? Which agencies are topping the digital and direct leaderboards? You can get the full report and listings to see where you – and your rivals – stand in the Rankings right now on the iPad edition

We've also got the times and photos from The AdNews Challenge. Relive the joy, or pain, from the event.

Our Big Pic feature 'Dial down the content volume' looks at ever-growing content marketing and whether we've reached overload. King Content CEO Craig Hodges and Contiki head of marketing Brett Morgan and the Content Marketing Institute’s Joe Pulizzi have a say.

Global tech player Lenovo is limbering up for its first big consumer push in Australia and we talk to global CMO David Roman in The Marketer.

The ABC was handed multimillion-dollar budget cuts this week. We talked to Angela Clark, in Newsmaker, who takes on a newly created role in the new Digital Network division.

In The Sell, Paul McIntyre talks to Jason Buckley, the recently promoted CEO of Y&R Group about the agency's reinvention.

Subscribe in print here or you can get the issue now on iPad.

In the news we look at the YouTube leaderboard of the most watched ads for the last quarter of the year, how Guardian Australia has too many briefs for native content from brands to handle, and Nick Baker, the outgoing CMO of Tourism Australia, uses the C-word. No, not that C-word. Customer.

We're also looking for your help. Tell us what you think about us in our Reader Survey. Fill out the form in this week's print issue or do the online survey here: You could win a Samsung Galaxy Note 4 and Gear VR virtual reality headset.

Plus, you get to pick the AdNews Agency Cover of the Year 2014 in our poll.

Vote here.

It's Chiriiiistmas, soon. But in Creative Choice it's Christmas now. We asked M&C Saatchi creative director Chris Little and Loud's new ECD, Steven Thomson, to review six of this year's festive flourishes. Aldi, Sainsbury's, David Jones, Bonds, John Lewis and Coles.

In Creative Focus, Candide MacDonald asks The Hallway ECD Simon Lee, Ogilvy Melbourne ECD Brendon Guthrie, Droga5 ECD Steve Coll, Havas Worldwide digital creative director Jay Morgan and Saatchi & Saatchi EMEA creative director John Pallant 'What's in a fad?'

As it's coming to the end of the year, it's probably about time to renew your subscription to AdNews in print and digital. Subscriptions include the print edition by mail and access to the digital edition via iPad. Subscribe here.

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Have something to say on this? Share your views in the comments section below. Or, if you have a news story or tip-off, drop us a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

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