ROLLiN’ Car Insurance has rolled out ‘Times is Tough’, a social coupon book campaign, with Bear Meets Eagle On Fire (BMEOF).
The weekly coupon book delivers everything from a crate full of classic hip-hop vinyl, cheeseburgers on the regular for a year, to the world’s greatest cereal library to winners.
Running across Facebook and Instagram, the coupons give anyone who follows ROLLiN’ a chance to win back a bit of fun that they might have otherwise cut out of their budget.
BMEOF collaborated with illustrators Yeye Weller, Vanessa Lim and Steve Gavan, along with animator Josh Trotter, to bring the coupons to life.
ROLLiN’ is an insurance brand built for younger drivers looking for a more flexible alternative to the often complicated category of traditional insurance.
Credits:
Client: ROLLiN’ Insurance
Creative Studio: Bear Meets Eagle On Fire
Social Agency: Present Company
Illustrators: Yeye Weller, Vanessa Lim & Steve Gavan
Coupon Animator: Josh Trotter
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