Independent media agency Impressive Digital has appointed Ronny Raichura general manager.
Raichura joins from his previous role as head of digital activation at Resolution Australia where he worked on a range of digital marketing initiatives.
Raichura will work closely with the company’s CEO Robert Tadros, focusing his efforts on delivering a clear strategy and vision for the future of Impressive Digital across all aspects of its business: strategy, product and operations.
The role will report directly to Tadros and he will be based at its Melbourne office. Raichura is responsible for developing strategy and running day-to-day operations for the Melbourne office.
Raichura will refine, strengthen and introduce new innovation to the company’s products and services. In addition, he is tasked with expanding the training and development hours per employee at the Impressive Academy.
He will also work closely with the Human Resources team to redefine Impressive Digital’s culture and what that means going into 2023. This will include understanding what employees want, understanding what's expected of the agency, and then realigning in order to create an even more ‘impressive’ culture.
Robert Tadros, founder and CEO of Impressive Digital highlighted: “A decision to add a general manager was made in order for me to better focus on growth and expansion plans. Given the Impressive Digital expansion already happening in both Australia and globally, this made sense.”
Raichura said: "Impressive Digital is a cutting-edge performance marketing agency that is perfectly positioned to take advantage of this agile way of working. We have a fantastic foundation of quality talent and a library of custom products designed specifically for our clients' needs.”
“For me, it was an easy decision to take on the GM position. The company is experiencing tremendous growth and I'm excited to help influence the strategy as it continues to move forward. Clients and partners can expect to see a laser focused approach to digital performance marketing maturity, taking a scientific lens to everything we do where we match our exceptional team of experts with the latest advancements in technology.”
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